Atacama Surf Shop had just opened their second brick + mortar location in Little Italy, San Diego. While their brand was already rooted in clean style and design, they needed to upgrade their graphics with more versatile artforms to be used with various shop applications.
With the thought of apparel and other soft goods in mind, the designs needed to be clean and simple. To establish the new shop, several of the designs celebrated Little Italy and San Diego. In the end, badge-like designs were chosen to be used on merchandise found throughout the shop.