Austin Lane

Eddie Bauer

While many active enthusiasts were aware of Eddie Bauer, they viewed the brand as something their parents would wear. The brand wasn’t connecting with a new generation of enthusiasts. The challenge was less about awareness and more about returning the brand to a place of relevancy among the right target. We needed to prove that Eddie Bauer should be the go-to outfitter for modern outdoor adventures of all kinds.

Art Direction  //  Styling  //  Design