Austin Lane
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Eddie Bauer

While many active enthusiasts were aware of Eddie Bauer, they viewed the brand as something their parents would wear. The brand wasn’t connecting with a new generation of enthusiasts. The challenge was less about awareness and more about returning the brand to a place of relevancy among the right target. We needed to prove that Eddie Bauer should be the go-to outfitter for modern outdoor adventures of all kinds.

concept
creative direction
art direction
design
styling
creative strategy

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