Austin Lane
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Funner, California

Harrah’s Resort Southern California has always been a destination more fun than others. For this evolving campaign, the second mayor term involved a deep search to find the perfect fit for the brand and the property.

Introducing Rob Riggle. The second mayor of Funner, California. A mayor who lives in a world of endless fun and comedic opulence.

concept
creative direction
art direction
copywriting

director: cameron harris
dp: liam mitchell
wardrobe: ft. lonesome / jason Alper

Rise of Riggle

How to Mayor

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